Brad Powers and other online marketing experts know that viral marketing can greatly benefit companies. The concept is very popular now. If a viral campaign is successful, it can “increase exposure for your company and product while increasing the number of links to your site.” Sounds simple enough… The challenge is thinking of a catchy idea.
First, identify your target audience on the web. Figure out which sites are most popular for that crowd, and create a fun, catchy, amusing or interesting picture, audio track or video that can be posted on such sites. These little clips spread incredibly fast. Another idea is to study success stories of other campaigns, like Nike, Gmail etc, and spin their technique to fit your product.
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Find out about Brad Powers and his extensive business experience.
