Brad Powers is an expert on Viral Marketing. Below is an interesting, entertaining and educational video all about viral marketing.

Web Use Statistics

Viral marketing is a marketing technique which promotes brands and products through social networks. Brad Powers is an example of one such marketer. Here are some interesting statistics of web use today:

• Two thirds of the world’s population have a minimum of one weekly visit to a social network or blog site.

• Polls have shown that 89% of social network users forward events, news and information to others on their network.

• Leading social networks are visited by over 220 million people each month.

• 59% of adults have admitted to the use of a cellphone to connect with their social network on a regular basis.

• There are more than 500 million active users on Facebook alone.

University Partnership Program Pairs with Clark University

In recent news, Clark University has partnered with the National Society of Hispanic MBAs University Partnership Program. Created in 2006, the UPP has the goal of providing certain academic institutions, like Clark University’s GSOM where Brad Powers is on the board, with an expanded pool of qualified Hispanic applicants for graduate business programs.

Along with 11 other universities, Clark University’s GSOM has now become a partner with the UPP in this endeavor. As Steve Ramos, interim CEO of NSHMBA said, “At the beginning of this year, NSHMBA really took a hard look at the avenues through which it offers financial assistance to students, and determined that our biggest assets are the universities. Realizing the role universities play, we became very aggressive with our efforts to recruit more universities and position NSHMBA where it needs to be in order to secure better financial support for qualified talent.”