Sunday, February 27, 2011

Mobile Learning Definitions Today

It used to be that when one spoke of the concept of “mobile learning” it was just a reference to laptop computers and mobile carts moving around to different classrooms. But these days, it seems most students can provide themselves with their very own mobile education tools from tablets to smart phones, laptops and wireless connectivity. Therefore, education technology today is seeing quite a large shift as mobile technologies become more accessible to the majority. Indeed, statistics from 2010 showed that almost half of all middle and high school students had some kind of smart phone (which is an almost 50 percent increase from the year before). There are almost five billion wireless subscribers today too. So for those wanting to take the online education route, it is becoming increasingly easier all the time.

Sunday, December 19, 2010

Creating a Successful Viral Marketing Campaign

Brad Powers and other online marketing experts know that viral marketing can greatly benefit companies. The concept is very popular now. If a viral campaign is successful, it can “increase exposure for your company and product while increasing the number of links to your site.” Sounds simple enough… The challenge is thinking of a catchy idea.
First, identify your target audience on the web. Figure out which sites are most popular for that crowd, and create a fun, catchy, amusing or interesting picture, audio track or video that can be posted on such sites. These little clips spread incredibly fast. Another idea is to study success stories of other campaigns, like Nike, Gmail etc, and spin their technique to fit your product.

Saturday, December 4, 2010

Viral Marketing Tips from Experts Like Brad Powers

If you are looking to promote a product or service on the internet, tips from viral marketing experts like Brad Powers would certainly be useful. Here are a few basic guidelines for starting a viral marketing campaign:

• Offer free things. Everyone likes to get gifts and random things for free. Distribute something accessible that is interesting, amazing or funny, and watch it spread.

• Videos are another great way to publicize something. Today, thousands of people spend hours on Facebook, MySpace and other social networks, where files like videos or entertaining images are constantly posted.

• Take advantage of social networks. As mentioned above, you can easily post links and files on these popular, active sites.

• Create a buzz. A video or image may be enough, but you need to make sure that you stay visible after the initial hype ends.

Thursday, November 25, 2010

Brad Powers is an expert on Viral Marketing. Below is an interesting, entertaining and educational video all about viral marketing.

Saturday, November 13, 2010

Web Use Statistics

Viral marketing is a marketing technique which promotes brands and products through social networks. Brad Powers is an example of one such marketer. Here are some interesting statistics of web use today:

• Two thirds of the world’s population have a minimum of one weekly visit to a social network or blog site.

• Polls have shown that 89% of social network users forward events, news and information to others on their network.

• Leading social networks are visited by over 220 million people each month.

• 59% of adults have admitted to the use of a cellphone to connect with their social network on a regular basis.

• There are more than 500 million active users on Facebook alone.

Tuesday, November 2, 2010

University Partnership Program Pairs with Clark University

In recent news, Clark University has partnered with the National Society of Hispanic MBAs University Partnership Program. Created in 2006, the UPP has the goal of providing certain academic institutions, like Clark University’s GSOM where Brad Powers is on the board, with an expanded pool of qualified Hispanic applicants for graduate business programs.

Along with 11 other universities, Clark University’s GSOM has now become a partner with the UPP in this endeavor. As Steve Ramos, interim CEO of NSHMBA said, “At the beginning of this year, NSHMBA really took a hard look at the avenues through which it offers financial assistance to students, and determined that our biggest assets are the universities. Realizing the role universities play, we became very aggressive with our efforts to recruit more universities and position NSHMBA where it needs to be in order to secure better financial support for qualified talent.”

Tuesday, October 26, 2010

Fynanz with Advisor Brad Powers Launches New Site

Fynanz, Inc., the financial technology company where Brad Powers is an advisor, develops customized private student lending solutions. They recently launched a new website with one entire section devoted to helping students and their parents to research about college financing options and to gain the best knowledge possible in this area.

The website, cuStudentLoans.org, includes an extensive educational blog, Twitter feed, Q&A section and links to other sites that can help you in your search for the right loans.