Creating a Successful Viral Marketing Campaign

Brad Powers and other online marketing experts know that viral marketing can greatly benefit companies. The concept is very popular now. If a viral campaign is successful, it can “increase exposure for your company and product while increasing the number of links to your site.” Sounds simple enough… The challenge is thinking of a catchy idea.
First, identify your target audience on the web. Figure out which sites are most popular for that crowd, and create a fun, catchy, amusing or interesting picture, audio track or video that can be posted on such sites. These little clips spread incredibly fast. Another idea is to study success stories of other campaigns, like Nike, Gmail etc, and spin their technique to fit your product.

Viral Marketing Tips from Experts Like Brad Powers

If you are looking to promote a product or service on the internet, tips from viral marketing experts like Brad Powers would certainly be useful. Here are a few basic guidelines for starting a viral marketing campaign:

• Offer free things. Everyone likes to get gifts and random things for free. Distribute something accessible that is interesting, amazing or funny, and watch it spread.

• Videos are another great way to publicize something. Today, thousands of people spend hours on Facebook, MySpace and other social networks, where files like videos or entertaining images are constantly posted.

• Take advantage of social networks. As mentioned above, you can easily post links and files on these popular, active sites.

• Create a buzz. A video or image may be enough, but you need to make sure that you stay visible after the initial hype ends.