Social Media and Twitter Success

It has been suggested that Twitter is “the most popular social tool for this decade.” Anyone who is trying to promote themselves or their companies/products, might want to take a look at what Twitter can do for them. Initially many are pretty skeptical about having a Twitter account. But then once they start using it they are shocked at how popular it really is. When it first started out, Twitter allegedly paid a few celebrities to make controversial tweets to get the ball rolling. “You see Twitter isn’t going get a chance to bribe some celebrity to write something offensive, so they just monitor them and try to make their tweets famous by pushing them towards mainstream media.” So for those wanting to have a go at promoting themselves, check out Twitter.

Viral Marketing 101

If you want to market a product, service, or idea, but don’t want to spend money, viral marketing could be your best option. If you put your idea (video, blog, photo) on to a website like Facebook or Twitter and you have around 300+ followers and the idea is attractive, it can spread like a virus (hence the name viral marketing). What happens is that your 300+ friends will forward it to their 300+ friends and so on until there are thousands and thousands of people who see your idea. And you actually haven’t done a thing! It is easy, costs nothing and it is the free technology that is doing the work for you. This is an especially good idea for those who don’t have the capital that is often needed for marketing services. Today, Brad Powers engages in viral marketing techniques.

Creating Synergy Between Sales and Marketing

Lisa Arthur has an important piece in Forbes.com that outlines five steps to build sales and marketing synergy. She explains that, while lead generation is important, "Demand and lead generation alone are not enough. Instead, you need a solid business strategy that will use both customer retention and new prospects to drive value and growth. That strategy must be market-focused, not just product-focused, and it must be integrated with other core business functions."

She continues by outlining five essential steps to build sales and marketing synergy. Certainly, these ideas can be helpful to everyone from the novice social media person to the more experienced executive like Brad Powers.

She ends the article by explaining that, "At times, B2B marketers today can feel like they’re running the gauntlet, facing new challenges every step of the way. But, don’t think of developing a strong working relationship with sales as just another obstacle you need to overcome. In fact, it’s just the opposite. Creating synergy between sales and marketing will help smooth the ride through today’s rocky marketing landscape, while driving value and growth for your company."