Social Media Changes

Social media is certainly an interesting area, and one that is constantly changing. As any social media specialist, such as Brad Powers, can tell you, you have to stay creative to keep up with the ever-changing internet world.

One fascinating project right now is The Influence Project. This experimental project online saw 6000 people register in just 24 hours. As explained by the creators of the project, “We've created a platform where anyone can see what happens to his or her social network when people are asked to take an action. The scoring is based partly on how many people click on the link to your profile, and partly on a bonus awarded to people who get others inside their network to sign up and take part.”

In their November issue, they are hoping to name the most influential person online. Certainly, an interesting project to follow and one that many people are enjoying participating in as well!

Powerful Online Advertising

For those looking for the most powerful online advertising, they might want to check out the statistics for newspaper sites which are claiming that “ads there are most effective.” According to a survey undertaken by Harris Interactive and the Online Publishers Association, more people buy products that they have seen advertised on a media site than on a social-media site or general Web portal. Why is this the case? Findings indicated that “users were more likely to believe that advertisers on media Web sites were more reputable and that such feelings were related to trust the users had in the sites.”

Brad Powers: Some Internet Marketing Strategies

Social networking is all the rage, with no sign of its popularity diminishing. On the contrary, the success of social networking websites seems like an unstoppable trend whose potential for commercial reward might be limitless.

Internet marketers, such as Brad Powers, have explored the many ways they can utilize social networking sites to help sell their products and/or services. Here are just a few ways marketers can take advantage of the unique opportunities available from the popular networking sites like Twitter, Facebook and MySpace.

1. Competitions- You can get people to sign up for your company’s social profile by sending emails advertising a contest you are holding. If the prize is really cool, and signing up is as easy as a few clicks of a mouse, then it is likely that you will collect a lot of potential customers that you can advertise to.

2. Viral Marketing- whether using videos, photos, games or other media, viral marketing has enormous potential to quickly get the word out about your product or service to a very large number of people. The key to the success of a viral marketing campaign is to be creative; doing something that will attract attention and make people want to share what they have seen with as many of their friends as they can.

3. Advertising- this is risky, as it can be expensive and there is a chance it will not work. But if you have a big budget and can afford the risk, advertising could be another element in your company’s overall marketing strategy.

Fynanz Celebrates Milestone

In recent business news, Fynanz, Inc., a leading financial technology company, announced that they have just signed with their 50^th credit union. Their two most recent partners include Princeton Federal Credit Union and Dort Federal Credit Union.

In the past 90 days alone, Fynanz has more than doubled their credit union partnerships.

As Jeremy Zager, Chief Financial Officer at Dort said, "Dort Federal Credit Union is excited about our relationship with Fynanz and we are looking forward to bringing a private student loan product to our market. Both the loan portfolio diversification and the growth potential associated with offering private student loans are in alignment with our strategic vision and credit union mission."