Viral marketing is a marketing technique which promotes brands and products through social networks. Brad Powers is an example of one such marketer. Here are some interesting statistics of web use today:
• Two thirds of the world’s population have a minimum of one weekly visit to a social network or blog site.
• Polls have shown that 89% of social network users forward events, news and information to others on their network.
• Leading social networks are visited by over 220 million people each month.
• 59% of adults have admitted to the use of a cellphone to connect with their social network on a regular basis.
• There are more than 500 million active users on Facebook alone.
