Sunday, August 8, 2010

Viral Marketing 101


If you want to market a product, service, or idea, but don’t want to spend money, viral marketing could be your best option. If you put your idea (video, blog, photo) on to a website like Facebook or Twitter and you have around 300+ followers and the idea is attractive, it can spread like a virus (hence the name viral marketing). What happens is that your 300+ friends will forward it to their 300+ friends and so on until there are thousands and thousands of people who see your idea. And you actually haven’t done a thing! It is easy, costs nothing and it is the free technology that is doing the work for you. This is an especially good idea for those who don’t have the capital that is often needed for marketing services. Today, Brad Powers engages in viral marketing techniques.

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