For those looking for the most powerful online advertising, they might want to check out the statistics for newspaper sites which are claiming that “ads there are most effective.” According to a survey undertaken by Harris Interactive and the Online Publishers Association, more people buy products that they have seen advertised on a media site than on a social-media site or general Web portal. Why is this the case? Findings indicated that “users were more likely to believe that advertisers on media Web sites were more reputable and that such feelings were related to trust the users had in the sites.”
Saturday, July 17, 2010
Powerful Online Advertising
For those looking for the most powerful online advertising, they might want to check out the statistics for newspaper sites which are claiming that “ads there are most effective.” According to a survey undertaken by Harris Interactive and the Online Publishers Association, more people buy products that they have seen advertised on a media site than on a social-media site or general Web portal. Why is this the case? Findings indicated that “users were more likely to believe that advertisers on media Web sites were more reputable and that such feelings were related to trust the users had in the sites.”
