Social networking is all the rage, with no sign of its popularity diminishing. On the contrary, the success of social networking websites seems like an unstoppable trend whose potential for commercial reward might be limitless.
Internet marketers, such as Brad Powers, have explored the many ways they can utilize social networking sites to help sell their products and/or services. Here are just a few ways marketers can take advantage of the unique opportunities available from the popular networking sites like Twitter, Facebook and MySpace.
1. Competitions- You can get people to sign up for your company’s social profile by sending emails advertising a contest you are holding. If the prize is really cool, and signing up is as easy as a few clicks of a mouse, then it is likely that you will collect a lot of potential customers that you can advertise to.
2. Viral Marketing- whether using videos, photos, games or other media, viral marketing has enormous potential to quickly get the word out about your product or service to a very large number of people. The key to the success of a viral marketing campaign is to be creative; doing something that will attract attention and make people want to share what they have seen with as many of their friends as they can.
3. Advertising- this is risky, as it can be expensive and there is a chance it will not work. But if you have a big budget and can afford the risk, advertising could be another element in your company’s overall marketing strategy.
